To tell the story of Pura Vida, the makers of the best and softest tequilas in the world, we must return to 1923, where the Vivanco brothers worked the agave fields in the highlands of Jalisco, the heart of the best agave producing region from Mexico.


Under the watchful eye and loving care of Agaveros like these, the fields of the beautiful blue agave in Los Altos de Jalisco became famous throughout the world for its exceptional quality, rich flavor and high sugar content. Sugar is the soul of tequila. It was here in the company of the 4th generation of Agaveros where the first expression of Pura Vida Tequila would be born.

Atención y Servicio / Customer Service

(+52) 5292-5835


Rómulo O’Farril # 434 – 43 Colonia Olivar de los Padres, C.P. 01780, Ciudad de México, Delegación Álvaro Obregón

Atención y Servicio / Customer Service (+52) 5292-5835

(+52) 1718-0377

Agustín M. Chavez # 1,

PH - 301, Santa Fe,

C.P. 01210,

Ciudad de México.

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